CAITLIN ABRA MIDDLETON
Creative Copywriter & Editor
I’m a freelance creative copywriter specialising in tone of voice. I have 10 years’ experience working across digital and print for a wealth of B2C and DTC, fashion, beauty and travel brands.
MY WORK
TRAVEL
FASHION
BEAUTY
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Combining a love of travel and writing, I worked with agencies to create copy for brands such as Saga Cruises, Hostelbookers, Trivago and Preferred Hotels. I wrote guides on destinations close to home, such as the best Devon beaches, as well as further afield, like Prague.
Since starting my career on the in-house team at Boden, I’ve worked with fashion brands from high-street companies like Marks & Spencer to high-fashion names such as Tommy Hilfiger and Lacoste.
I worked closely with beauty brand VitaClean to develop a sophisticated tone of voice that aligned with their philosophy. I also managed social content for premium Spanish beauty brand Miriam Quevedo.
PORTFOLIO
Email for notonthehighstreet
Social campaign for notonthehighstreet
Social campaign for notonthehighstreet
Catalogue for Boden
Social content for Frato
Article for Stylist Magazine
Christmas campaign for Boden
Website copy for Vitaclean
Christmas campaign for Boden
Prague City Guide